How the feed works

Last updated: October 31, 2026

Good videos find their audience, no matter who made them.

What helps a video climb

• like it
• watch it to the end
• watch it again
• share it
• comment on it
• save it

When a video takes off

A video keeps reaching more people as long as viewers keep engaging. Keep posting to turn that into lasting momentum.

Launch Boost

New creators get extra reach for their first 14 days.

Staying active

Post at least 3 times a week to keep reach strong. Daily helps a little more.

When an account goes quiet

Inactive accounts gradually reach fewer people.

Originality

Reposts of the same or nearly the same video are pushed down and don’t count toward your posting.

Clear insights

See in plain language why a video is or isn’t climbing.

Boosts

Optional, and always labeled.

Why we don’t publish the formula

We share the principles, not the formula, so the feed can’t be gamed.